AIMG | Accurate Imaging recently designed and launched an email marketing campaign for long time client Phase 1 Technology.
AIMG developed the copy and creative for the email marketing campaign, which was designed to promote a series of firewire and CMOS cameras. To encourage targeted recipients to click through and take advantage of the special being promoted, the offer was designated for a limited time only. To ensure email respondents arrive at exactly the information they expect to find, AIMG developed a focused landing page that clearly displays the offer, products, pricing and ordering information.
As a way of attracting a broader audience and supporting the email campaign objectives, AIMG also designed a corresponding call out button for the homepage of the website that links to the landing page where details of the limited time offer are found.
AIMG tracks and monitors the email marketing campaign results with integrated email tracking and website analytics. This particular approach provides Phase 1 Technology with a valuable, comprehensive picture of campaign success, from the effectiveness of email creative through to sales conversions.
About Phase 1 Technology
Phase 1 Technology Corp. is a vertically integrated distributor of customer-tailored machine vision solutions. Phase 1 Technology offers an extensive inventory of the industry's premier manufacturers of CMOS and CCD camera products and software, machine vision lighting, image acquisition boards, lenses and more. For more information, visit