As the first stage in an overall local marketing strategy, global marketing firm AIMG recently launched a new small business website design for a local Westchester County, NY window treatment retailer. The clients were looking for a cost effective website solution that helped them to effectively reach local home owners in the specific areas they serve. The idea was to give the clients a strong web presence that would help them to begin to build their online authority for the types of products and services they offer and for the areas in which they offer them.
“A small business can really benefit from having the right kind of website solution that helps them to get started with their integrated online local marketing strategy,” says AIMG founder and President Joe DeMicco. “With the power of local marketing tools like Google Places, pay per click programs, local web directories, shopping sites, consumer informational and review sites, and social media sites like Facebook, Twitter, and YouTube, local small businesses have incredible opportunities to enhance their organic search engine rankings by building their online authority for the keywords associated with the types of products and services they offer.”
The content management system website solution provides the clients with the flexibility to make site updates in real time to accommodate, for example, the addition of new products or services. To help motivate potential customers, the site also features a Product Catalog, an Image Gallery and strategically placed calls-to-action to call or submit the online form. The initial goal was to get the site launched as quickly as possible. With the site now up and running, the next stage in the local marketing process is to align search engine optimization with social media initiatives and the claiming of listings on map and directory sites.
“The foundation of any online local marketing campaign,” said DeMicco, “is a professional website. All collateral local marketing initiatives work together with the website to attract and engage prospective and existing customers. It is the website that will ultimately convert new prospects and keep loyal customers coming back.”
About At Cost Plus Ten
At Cost Plus Ten is a retail store in Mamaroneck, NY specializing in custom window coverings. Serving Long Island, NY as well as Westchester and Rockland Counties, NY and Fairfield County, CT, the store offers custom in-home installations by their trained, staffed installers. Visit www.atcostplusten.comfor more information.