Global marketing and business development agency AIMG provided trade support to RonI, Inc., a leading manufacturer of ergonomic lifters for material handling applications.
“Trade shows can be a daunting and costly endeavor for clients,” said AIMG President & Owner Joe DeMicco. “From booth design to collateral online and offline marketing and promotional materials, to much desired publicity, AIMG works with clients to ensure their trade show experience delivers the results they desire. Having just completed a custom website application for RonI a few months ago, we were really familiar with their products and and able to share some ideas to enhance their trade show results.”
To help them with the Pack Expo Las Vegas, AIMG designed several landing pages for their website that would allow them to promote their latest product and to leverage the trade show to attract interested leads to their site through a special introductory promotional offer. AIMG strategically composed and search engine optimized a press release that was sent to targeted media contacts as well as over the wire through VOCUS to market the new product, entice readers with the special introductory offer, invite readers to the trade show booth and brand the company.
“Even once the the trade show has ended,” noted DeMicco, “our team will continue to help the client track results from the introductory offer and the publicity afforded by the press release.”
AIMG is a full service global marketing and business development agency with specialized divisions for enterprise, small business, non-profit, and industrial concerns.
About RonI, Inc.
To learn about RonI, Inc. and the company’s flexible, ergonomic material handling equipment solutions visit www.roni.com.