AIMG’s longtime client Bendheim Corporation recently approached the company to learn how they could attract targeted site visitors to their Bendheim Restoration Glass™ division website who were searching the term ‘antique window glass.’ The goal was to uncover ways to rank in the top listing of Google for this term without diluting the effectiveness of existing web content that was already achieving top listing in the search engine results.
Another challenge was to ensure the webcopy did not inaccurately represent the product Bendheim was offering, which is not salvaged antique window glass but a new product manufactured using authentic antique window glass techniques.
AIMG developed a completely new web page and webcopy devoted to the history of antique window glass and the way in which Bendheim’s product ties in. This allowed for the use of the term ‘antique window glass’ without diluting existing web page content or misleading site visitors in any way.
AIMG provides comprehensive search engine optimization and consultation to clients looking to achieve ranking success in Google and the leading search engine properties.