When email marketing is good, this type of strategy can be very effective. In fact, email marketing has a $38 return on investment for every $1 spent. With this fact in mind, it’s no wonder that email marketing continues to be used by businesses of all sizes. The one thing you must remember is to […]
There are many B2B marketing strategies that are effective ways to draw in new clients and keep current customers as well. From in person marketing options to content marketing, there are various ways to reach an audience. One marketing method that is still a strong contender in this type of advertising strategy is email marketing. […]
Marketing tools provide ways for businesses to reach their current clients and future customers. One marketing tool that’s essential, especially for B2B businesses, is email marketing. This type of online marketing reaches people via their email addresses and is a way to advertise current products and services. It’s vital to keep up with the latest […]
As a marketing professional, you have to keep up with the latest policies companies follow if they affect your marketing strategies. Since companies often change their policies, it’s good to follow the latest developments so your marketing strategies are successful. Apple is one company that recently put new email privacy protections in place which is […]
According to Harvard Business Review, professionals receive about 120 new emails each day. That represents a huge number of opportunities for an email mishap to cause grief. Risks of Not Double Checking Before Hitting “Send” We have all sent an email that, in hindsight, we perhaps shouldn’t have. Most “problem emails” aren’t blow-up confrontations, of […]