What is Inbound Marketing? Inbound marketing refers to marketing techniques that draw leads to you at the moment they express the need for your products or services. This includes blog content, pay-per-click ads, videos, and more. The biggest risks of not doing inbound marketing are: You will be beholden to interruptive outbound techniques like cold […]
Of all the topics related to search engine optimization (SEO), link building remains one of the most mysterious. One reason is that link building, its importance, and the best way to do it have evolved over time.
As brands incorporate innovative digital elements into their strategies, integrated marketing becomes more important. What is integrated marketing? While everyone seems to have a definition, it’s easiest to think of it this way: Integrated marketing synthesizes all digital and traditional marketing channels to ensure brand consistency across every customer interaction.
Modern manufacturing SEO is a crucial part of online competitiveness. Coupled with good Web content, SEO not only increases your visibility in search engine rankings, but raises prospects’ awareness of the value you offer.
Google is the world’s largest search engine, processing more than 1.2 trillion searches annually. Yet, even this technology titan came from relatively humble beginnings. It all begins with the company’s founders, Larry Page and Sergei Brin, who met while studying computer science at Stanford University. Their research interest, of course, was Web search.
What are Google penalties and what do they mean for your business? A Google penalty can be a serious problem – but what makes it worse is all the misinformation about it you can find on the Web. If your site is penalized, you need real answers to get to the root of the problem so your search engine rankings can recover over time.
Video content is one of the most powerful ways to ignite engagement on the Web. Videos are growing in influence over customers in both B2C and B2B markets thanks to leaps in mobile technology and bandwidth that make multimedia accessible virtually anywhere. Businesses of all sizes can achieve immense ROI through even very brief videos. Just as with other Web content, however, lasting success requires good SEO.
SEO is an ongoing project that requires Web designers to continuously refine processes in response to new information. Top-shelf SEO techniques of three years ago might lead to ranking penalties today, and the techniques of tomorrow may be very different from what works now.