LinkedIn isn’t just important for jobseekers and recruiters, it's also a great way for businesses to connect with their prospects and customers. Thousands of businesses maintain company pages – providing information on their history, values, products, and initiatives.
Across the Internet, more than 10 million sites use Google Analytics. The search titan’s free analytics suite is used by about 53% of all websites and has a strong trend of historical growth. The reasons are obvious: Google Analytics is fast, free, easy to use, and backed by a brand with incredible data processing power.
Is your business using Facebook Insights to maximize social reach and engagement? Insights is an analytics tool that provides detailed information you can use to discover which content is getting the most attention from your users.
An active Facebook page gives prospects and devoted supporters a place to get news, information, and bargains. Coupled with a strategic vision for content marketing and community management, it provides unparalleled opportunities to meet new clients while cross-selling and upselling existing ones. As with so much of digital marketing, consistent effort is the key to success.