AIMG Re-Designs Website for Leading Harden and Tempering Steel Mill

After having successfully completed a new web design for its daughter company, AIMG was contracted by leading strip steel harden and tempering mill Blue Blade Steel to re-design its site at

“The client is principally concerned with providing prospective and existing customers with exceptional customer service,” said Joe DeMicco, CEO & Founder of AIMG. “Given the very specific product focus, we designed a website that not only provides customers with the information they came for but helps to seamlessly guide them as they search. Ultimately, the conversion objective is to encourage visitors to contact Blue Blade Steel by calling or submitting the contact form. So no matter where customers are interacting with the information that is important to them, they are encouraged to take the next step and reach out to Blue Blade Steel. The overall design therefore achieves two main objectives: to make it easy for customers to get the information they are seeking and to motivate them to take the next step and contact Blue Blade Steel.”
The site was officially launched on February 29, 2012. On-going results tracking is aided by the addition of Google analytics and regularly scheduled website analysis.
“Quality, speed and efficiency to market – that’s what our customers are trying to accomplish,” said Jerry Shaw, Sr., CEO & Owner of Blue Blade Steel. “The website re-design is just one of the ways we demonstrate our commitment to helping them achieve their goals.”

To learn more about Blue Blade Steel, visit

AIMG is a full service marketing and web development agency that partners with companies to help them market and build their business both online and offline.