How RankBrain Effects Google Search Results
RankBrain reaffirms Google’s commitment to engaging content that serves the needs of buyers. While it’s impossible to predict exactly what the full impact of RankBrain will be, there are three core principles that B2B firms can rely on in this time of change.
Your Business Needs a Responsive Website
Is your website responsive? Responsive design is the art and science of developing a website that adapts to the needs of mobile device users – including the different form factors, display sizes, and inputs on mobile platforms. With mobile more popular than ever, it has never been more important for businesses of all sizes to take a responsive approach to their online presence.
Don’t Forget About Google Plus! – Why Your Company Needs A Google+ Page
Does your business have a page on Google+? Compared to Facebook and Twitter, Google+ might seem like the “dark horse” of social media. About 300 million people actively used Google+ in 2013, compared to 1.19 billion on Facebook in the same period. Only about 13% of small businesses surveyed use it, compared to 41% on Facebook. This presents an opportunity for your company to gain a competitive advantage, and reap the many benefitsGoogle Shopping for Suppliers
As it is wont to do, Google recently announced the creation of a new certification initiative called Google Shopping for Suppliers. For now, the certification and its attendant search system are available in beta version and could be subject to changes in the weeks and months to come. What Is Google Shopping for Suppliers? Google […]
Link Building isn’t Quick or Easy, but it’s as Important as Ever
You may have heard all the recent chatter about the practice of link building being dead or at least on the way out, but that’s not exactly true. It is true that link building isn’t what it used to be. Since Google released its famous – some might say notorious – Penguin update in April […]
Does It Matter That Google Is Encrypting Its Organic Searches?
If you’re sick of hearing how Google’s algorithm changes may affect inbound traffic to your website, stop reading here. The company’s recent shifts might not be the sexiest topics of conversation, but they have a big impact on your company’s ability to generate online leads and sales. This post discusses one of those recent changes […]
With Hummingbird, Google Goes All in for Engaging Content
By now, you’ve probably heard about Google’s new Hummingbird algorithm. Phased in over a period of several weeks this summer, the update replaces a framework that had existed for at least a decade. Since it incorporated pieces of past algorithms, the Hummingbird switch didn’t totally upend Google’s results. Small business owners who were already producing […]
Get Inside Your Customers’ Heads with Google AdWords
By now, you’ve probably heard that Google has moved to completely encrypting its organic search queries. The company has been phasing in SSL encryption for several years, but the switch is now complete and you can expect to hear more about it in the future. Does “(not provided)” ring a bell? If you’re regularly checking […]