What’s the first step to implementing a strong Web strategy for your business? The answer is keyword research. The keywords your prospects use when searching online give you amazing insights into what they’re thinking – and how you can help them.
With the right approach, AdWords can be a lead generation engine for your business. One of the most important places to optimize your approach is in your selection of ad campaign. Currently, AdWords has five campaign types...
Google’s AdWords platform is one of the largest advertising networks in the world, yielding about 97% of the company’s total revenues. Businesses of all sizes participate, with annual budgets that vary from $10,000 to tens of millions for the largest retail players. Any change in AdWords is bound to make a big impact on the online ecosystem.
Google AdWords is one of the biggest digital advertising platforms – large retailers spend up to $50 million annually on it. Google earned $100 million daily on AdWords in 2012. Getting onto this immense platform is intimidating. Many business owners get burned by Google AdWords vouchers – giving the platform a “risk-free” spin only to end up hemorrhaging money.
Modern manufacturing SEO is a crucial part of online competitiveness. Coupled with good Web content, SEO not only increases your visibility in search engine rankings, but raises prospects’ awareness of the value you offer.
The search world has been rocked by a dramatic transformation in a long-standing part of Google results pages. From now on, paid advertisements appear only at the top and bottom of results – never on the right-hand side, as they have for years.
Google is the world’s largest search engine, processing more than 1.2 trillion searches annually. Yet, even this technology titan came from relatively humble beginnings. It all begins with the company’s founders, Larry Page and Sergei Brin, who met while studying computer science at Stanford University. Their research interest, of course, was Web search.
Across the Internet, more than 10 million sites use Google Analytics. The search titan’s free analytics suite is used by about 53% of all websites and has a strong trend of historical growth. The reasons are obvious: Google Analytics is fast, free, easy to use, and backed by a brand with incredible data processing power.
Social media marketing and search engine marketing are powerful ways to reach your target market. Although many businesses lean toward one approach or the other, they are most effective when used together. Before you can use them synergistically, however, you have to understand what each is capable of. Let’s take a quick look.
What are Google penalties and what do they mean for your business? A Google penalty can be a serious problem – but what makes it worse is all the misinformation about it you can find on the Web. If your site is penalized, you need real answers to get to the root of the problem so your search engine rankings can recover over time.
When you think SEO, you probably don’t think about manufacturing. But SEO – search engine optimization – isn’t just for marketers or digital firms. SEO is about being in the right place at the right time to show prospects you have the answers to their problems. It’s precisely because SEO is rare in manufacturing that opportunity is so great.
Video content is one of the most powerful ways to ignite engagement on the Web. Videos are growing in influence over customers in both B2C and B2B markets thanks to leaps in mobile technology and bandwidth that make multimedia accessible virtually anywhere. Businesses of all sizes can achieve immense ROI through even very brief videos. Just as with other Web content, however, lasting success requires good SEO.
