On April 1st, 2017, Google discontinued all subscription sales of Google Site Search, taking many businesses by surprise. Now, marketers and business owners are left wondering what their next steps will be.
Google's new alternative to Google Site Search allows your competitors to advertise within your website. To help you avoid potential loss of customers, here are some alternatives you can consider for in-site search services.
Google recently began the process of shutting down its Site Search service, leaving businesses everywhere wondering what to do next. If you haven’t yet heard the news about Google Site Search, it more than likely still affects you.
Everyone knows Google Analytics, the free suite that lets you evaluate how users interact with your site. Analytics is particularly useful when optimizing your paid and social traffic. But where do you turn when you need deep insights into organic search? The answer is Search Console – another free Google tool.
Over the last few years, reviews from Google users have become highly visible in local search listings. When potential customers look for businesses like yours, your aggregate Google Reviews score and recent reviews are among the first things they see. Luckily, there are steps you can take to maximize the impact of reviews.
For those who want to quickly and easily access all the features AdWords offers, there’s an alternative to the Web interface: AdWords Editor. Now on its 11th release build, AdWords Editor has been marketed as a solution for power users managing multiple campaigns. It’s a free, standalone application that provides robust AdWords capabilities even without an active Internet connection.
One of the biggest keys to AdWords success is Quality Score. Quality Score is a rating of how well the experience associated with your ads meets the expectations and needs of your Web visitors. It's expressed on a scale from 1-10. When Quality Score is high, it helps you save money by reducing the costs associated with better ad positions.
Google AdWords is a powerful way to drive immediate traffic to your offers. Done correctly, AdWords can act as the cornerstone of your advertising strategy, greatly amplifying ROI from other marketing efforts. As with anything in digital marketing, however, it’s important to have measurable goals. If you don’t capture and analyze data throughout your campaign, you won’t be able to optimize your efforts. That can mean wasted mone
Of all the topics related to search engine optimization (SEO), link building remains one of the most mysterious. One reason is that link building, its importance, and the best way to do it have evolved over time.
One of the most dreaded phenomena in digital marketing is bounce. Bounce happens when a user exits your site seconds after entering, failing to engage in any way. Until recently, bounce was the end – there was no effective way to get a second chance. With the growth of remarketing, things have changed.
Everyone who's started an e-commerce business or launched a Google AdWords account is probably familiar with those vouchers for $100 in free ads Google sends addressed to the Head of Marketing. It’s so easy to get started ... and just as easy to lose money!
AdWords is the top pay-per-click advertising platform, generating tens of billions in revenue. With more than a million advertisers, and top keywords going for $40 or more per click, it might seem like businesses don’t need any further incentive to get on board. But AdWords is evolving ... and providing fresh opportunities in the process. Ad extensions are specialized ad formats that provide additional information to users.
