Google AdWords is one of the biggest digital advertising platforms – large retailers spend up to $50 million annually on it. Google earned $100 million daily on AdWords in 2012. Getting onto this immense platform is intimidating. Many business owners get burned by Google AdWords vouchers – giving the platform a “risk-free” spin only to end up hemorrhaging money.
What worked in dental marketing even ten years ago is insufficient today. Your potential customers have new expectations for dental care and they explore their options in new ways. Both new and established dental brands need to modernize their marketing to stay relevant.
The search world has been rocked by a dramatic transformation in a long-standing part of Google results pages. From now on, paid advertisements appear only at the top and bottom of results – never on the right-hand side, as they have for years.
Let’s face it: Most people know only enough about per-pay-click advertising to lose money. Pay-per-click – also known as PPC – is the fastest way to drive traffic to your site, but only when done with an expert touch.
