AdWords – Ad Extensions Overview

AdWords is the top pay-per-click advertising platform, generating tens of billions in revenue. With more than a million advertisers, and top keywords going for $40 or more per click, it might seem like businesses don’t need any further incentive to get on board. But AdWords is evolving ... and providing fresh opportunities in the process. Ad extensions are specialized ad formats that provide additional information to users.

An Introduction to Keyword Planner

What’s the first step to implementing a strong Web strategy for your business? The answer is keyword research. The keywords your prospects use when searching online give you amazing insights into what they’re thinking – and how you can help them.

An Overview of AdWords Campaign Types

With the right approach, AdWords can be a lead generation engine for your business. One of the most important places to optimize your approach is in your selection of ad campaign. Currently, AdWords has five campaign types...

Preparing for the Future of AdWords

Google’s AdWords platform is one of the largest advertising networks in the world, yielding about 97% of the company’s total revenues. Businesses of all sizes participate, with annual budgets that vary from $10,000 to tens of millions for the largest retail players. Any change in AdWords is bound to make a big impact on the online ecosystem.

AdWords for Beginners

Google AdWords is one of the biggest digital advertising platforms – large retailers spend up to $50 million annually on it. Google earned $100 million daily on AdWords in 2012. Getting onto this immense platform is intimidating. Many business owners get burned by Google AdWords vouchers – giving the platform a “risk-free” spin only to end up hemorrhaging money.

Dental Marketing in 2016

What worked in dental marketing even ten years ago is insufficient today. Your potential customers have new expectations for dental care and they explore their options in new ways. Both new and established dental brands need to modernize their marketing to stay relevant.

Google Gets Rid of Right Hand Side Ads

The search world has been rocked by a dramatic transformation in a long-standing part of Google results pages. From now on, paid advertisements appear only at the top and bottom of results – never on the right-hand side, as they have for years.

Targeting Your PPC Campaign

Let’s face it: Most people know only enough about per-pay-click advertising to lose money. Pay-per-click – also known as PPC – is the fastest way to drive traffic to your site, but only when done with an expert touch.