When it comes to achieving business results, “process maturity” is a term many people know, but few get excited about. Evaluating processes and taking steps to change them may sound as fun as going to the dentist – but for B2B content marketing, it’s essential.
While B2C companies are continuing to reap benefits from traditional approaches, B2B firms must diversify their SEO approach to achieve visibility. The reasons why have not only to do with the way Google is evolving, but how decision-makers pursue information.
Webinars have long been used by online marketing pioneers in the B2C space. Now, the benefits of webinar marketing are being acknowledged by sophisticated B2B enterprises. It’s easier than ever to offer a webinar, and it provides unique benefits to your customers.
Live streaming is changing the way businesses interact with customers. With more streaming options than ever, it’s never been easier to connect with your audience on a truly human level. With the right approach, you can fit streaming into virtually any campaign in your B2B marketing strategy.
As technology expands in unexpected ways, online B2B marketing is changing faster than ever. Constant innovation means B2B in 2016 may look as different from 2015 as 2015 looked from 2005. To win buyers’ trust, strategic adaptation to trends is essential. Let’s look at some of the changes enterprises can expect.
When it comes to B2B marketing, LinkedIn is absolutely vital to your online marketing strategy. According to recent data, it’s estimated that around 80 percent of all social media B2B leads are generated via LinkedIn. That statistic alone should be enough to make you seriously consider using LinkedIn, but if you're still on the fence, then consider these six benefits.
