The GDPR is a new set of rules designed to give EU citizens more control over their own personal data. These rules directly impact B2B marketing, but they don’t have to hurt marketing performance.
Whether you’re located in the EU or only have an online presence there, it's important to look at the GDPR as a B2B marketer. It’s important to prepare for compliance now before the GDPR goes into effect.
When it comes to content marketing, you can never have too much – but making sure you only deliver quality content is key. Useful, informative content is more likely to foster long-lasting connections with prospects.
Content is in a constant battle for decision-makers’ limited attention resources in a world where more distractions, vying for that same attention, are generated quite literally by the nanosecond.
When approached in the right ways, B2B e-commerce can yield consistent profits at low overhead, creating a virtuous cycle that strengthens your business.
