As Facebook has focused more resources on video, particularly live streaming, brands have been pleasantly surprised at audience engagement – especially on videos perceived to be the most authentic and raw. With the launch of the Watch tab, the depth and scope of video content has changed forever.
Analytics is essential to ensuring ROI for your social media campaigns. To get clarity about what’s happening with your social traffic, you need to make sure that your analytics suite is set up the right way.
The more social media shares you get, the more ROI you’re likely to get from your content. This is true throughout the content ecosystem – from blog posts to infographics to offers and more. Sadly, the social audience is often fickle. So how can you motivate them?
Yes, social media marketing can be powerful and cost-effective. The best results, however, demand you come to it with clear-eyed realism. There are some common ideas about social media that are simply false.
Social media has major players that already seem as if they’ve been around forever and aren’t going anywhere: Facebook, Twitter, and LinkedIn, to name just a few. But, even with these familiar faces, social also benefits from a huge amount of fast-paced innovation. The social media scene of 2016 was very different from 2015, and 2017 will make its own mark.
Facebook is continuing to push the envelope with Facebook Live, which empowers users with robust live streaming capabilities. Businesses are using it to build stronger rapport and deeper relationships, leveraging the power of short video to capture the attention of mobile users. Following a long-term, limited preview, Facebook Live is now available to everyone.
On most social networks, you have the option to “pin” or “stick” a post. No matter when that post was made, it will appear at the top of your feed when readers visit your profile – along with an eye-catching icon.
Let’s face it: One of the most valuable parts of any industry event is networking. And it’s hard to network if nobody knows you’re there! By taking a proactive approach to social media, you can raise your profile at any industry event while making important contributions to the professional conversation. Live tweeting is an effective way to accomplish this.