As an online marketer or business owner working on creating and establishing an online presence, your website, information, and ultimately sales rely on your ability to be found online. Search engine optimization, or SEO, is the method you need to employ to make that happen. One major social media avenue that many businesses utilize effectively, but was not indexed for search, is Twitter.
When it comes to B2B marketing, LinkedIn is absolutely vital to your online marketing strategy. According to recent data, it’s estimated that around 80 percent of all social media B2B leads are generated via LinkedIn. That statistic alone should be enough to make you seriously consider using LinkedIn, but if you're still on the fence, then consider these six benefits.
It might seem like social media duties are a natural fit for eager young interns. After all, younger Millennials are among the first for which the social scene is an ordinary part of life – and they are often eager to show they know their way around Twitter, Facebook, and more. There are plenty of young people out there who aspire to be “social media gurus,” but that doesn’t mean your company should be a step on that path.
