Since YouTube was acquired by Google, it’s become one of the most popular platforms for all kinds of content creators. By most estimates, YouTube is now the #2 largest search engine behind Google itself. But that doesn’t mean it’s the only option. One alternative is Vimeo, with an estimated 170 million monthly viewers. That’s a fraction of YouTube’s traffic, but Vimeo still has a passionate following.
Video marketing is an important trend to capitalize on, but not all video marketing efforts are created equal. Just like other campaigns, video marketing can flop – and due to the cost and effort involved, it can be a severe blow. As video marketing revs up for 2016 and beyond, it’s crucial to get behind best practices in producing and using video content.
Video marketing is becoming more important by the day. In fact, video has been touted among the top 5 B2B tactics of 2015. One of the biggest complaints about video, its cost, has fallen by the wayside as YouTube – now the #2 search engine worldwide – absorbs bandwidth fees and other technology overhead.