When it comes to content marketing, you can never have too much – but making sure you only deliver quality content is key. Useful, informative content is more likely to foster long-lasting connections with prospects.
Content is in a constant battle for decision-makers’ limited attention resources in a world where more distractions, vying for that same attention, are generated quite literally by the nanosecond.
According to recent research, an average human attention span now clocks in at about eight seconds. So – what’s a content marketer to do in a world where goldfish may have longer attention spans than your prospects?
When it comes to achieving business results, “process maturity” is a term many people know, but few get excited about. Evaluating processes and taking steps to change them may sound as fun as going to the dentist – but for B2B content marketing, it’s essential.
Once you understand your blog’s place in your marketing efforts, you’re ready to retool it so it can provide the results you want. Three simple techniques can help you get your blog ROI back on track fast with tweaks on, around, and outside your blog.
Content marketing has important functions for any business. It helps you establish brand identity and awareness. It provides helpful information to prospects, building stronger relationships with them. But to be truly great, content needs to focus on the reader’s needs at the moment that content will be consumed.
A post’s headline determines whether someone decides to click. That makes it even more vital than the call-to-action – after all, nobody can take the action you want if they’re not reading in the first place! Revising, refining, and testing headlines can lead to more effective content marketing.
Practically overnight, infographics have gotten remarkably popular across a wide range of sites. The online world is shifting away from plain text and toward more visually-oriented, interactive content – and the infographic is one of the biggest vanguards of this change.
