Content marketing is fast becoming one of the most important digital marketing tools of them all – if not the most important. To build trust and capture interest from leads, informative and helpful content is essential. That’s especially true in the B2B world. Although content marketing best practices are still taking shape, content trends still come […]
B2B blogging has evolved a lot over the last several years. It’s no longer enough to use a B2B blog as an extended product catalog. Instead of talking about your company and what it can do, customers are interested in hearing how you can benefit them. Your B2B blog is your first opportunity to showcase […]
Small tweaks to your business website can make a major difference in your sales performance. Other forms of outreach can also reinforce your digital efforts. Let’s consider seven proven methods that can have an impact this quarter: 1.Post More Content Helpful, informative Web content is the secret to attracting more qualified leads to your site. […]
A small business may not have the long history or large team of its competitors. However, there is one area where looking as professional as your rivals is simply a matter of putting in the effort: Your small business website. When your website has all the features it needs, it conveys prestige to visitors. Don’t miss […]
Search is changing, and Google is changing with it. More search traffic now originates from a mobile device than from a desktop computer. With this in mind, Google now uses the mobile version of your site as the definitive “copy” that determine search rankings. This is referred to as “mobile-first indexing,” and understandably, it has […]
B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they have to offer to make an informed decision – which can take weeks or months. When these buyers arrive at your site, they may be hearing about you for the […]
Read our Industrial Marketing blog to learn about effective B2B content marketing strategies that could make your brand stand out to achieve its objective.