Content

Blogging

Does Blogging Actually Generate Leads?

Many Business Owners Question Whether Blogging Is Effective for Lead Generation With so many brands out there re-imagining themselves as “digital publishers,” there are hundreds or even thousands of pages on any topic imaginable. The overall quality of those pages is going up as brands jockey for position. So, it’s reasonable to wonder: Is blogging […]

How to Attract B2B Buyers With High-Performing Content

What is Content Marketing? Content marketing is the principal form of inbound marketing – digital marketing techniques focused on attracting prospects at the moment they express interest in what you offer. Content marketing emphasizes publishing helpful, informative blog posts, videos, and other media. This allows you to: Draw traffic to your website by raising your […]

Content Marketing

Short or Long Form Content: Which Should Your Business Use?

Over the last several years, more marketers have recognized the potential of long-form content. There is no precise definition of long or short-form content, but a good rule of thumb is that long-form content is 2,000 words or more. The greater length of long-form content gives it the potential to be keyword rich and to […]

Content

Should Your Business Start Creating Dynamic Content?

What Is Dynamic Content? Dynamic content is website content that is generated on the fly according to user data and other parameters set not when the content is authored, but during or shortly before the user’s interaction with it. This content is highly personalized, often by putting together smaller content “building blocks” in novel ways. […]

CRM

How to Maintain & Improve the Quality of the Data in Your CRM

A Customer Relationship Management suite (CRM) is a software program that captures and centralizes key information about your prospects, leads and established customers. It enables you to see where contacts stand in their buying process. It also facilitates efficient follow-up, making it extremely useful for sales teams. Of course, data in a CRM gradually goes […]

Content is King

The 5 Keys to Creating Effective B2B Content

Content marketing is a strategy for raising your online visibility and driving search traffic by providing helpful, informative blog posts, e-books, whitepapers, and videos. Done consistently, it provides a steady stream of prospects you can develop into qualified leads. B2B content marketing is one of the most effective long-term strategies for lead generation. Over time, […]

The 3 Secrets to Creating Engaging Content for B2B Marketing

The 3 Secrets to Creating Engaging Content for B2B Marketing

Content marketing is the key to proving your brand’s expertise among your most discerning business customers. Engaging content not only raises brand awareness – an understanding of who you are and what you have to offer – but builds trust as decision-makers compare their options. To be truly effective, content needs to be worth the […]