What Is Dynamic Content? Dynamic content is website content that is generated on the fly according to user data and other parameters set not when the content is authored, but during or shortly before the user’s interaction with it. This content is highly personalized, often by putting together smaller content “building blocks” in novel ways. […]
A Customer Relationship Management suite (CRM) is a software program that captures and centralizes key information about your prospects, leads and established customers. It enables you to see where contacts stand in their buying process. It also facilitates efficient follow-up, making it extremely useful for sales teams. Of course, data in a CRM gradually goes […]
Content marketing is a strategy for raising your online visibility and driving search traffic by providing helpful, informative blog posts, e-books, whitepapers, and videos. Done consistently, it provides a steady stream of prospects you can develop into qualified leads. B2B content marketing is one of the most effective long-term strategies for lead generation. Over time, […]
Content marketing is the key to proving your brand’s expertise among your most discerning business customers. Engaging content not only raises brand awareness – an understanding of who you are and what you have to offer – but builds trust as decision-makers compare their options. To be truly effective, content needs to be worth the […]
Read our AIMG blog to learn more about the most reliable ways to create successful content for lead generation.
Read our latest AIMG blog post for the latest on AI’s continuing influence on content marketing.
Read the AIMG blog to get insight on correcting the most common slipups in content marketing.
Content marketing is fast becoming one of the most important digital marketing tools of them all – if not the most important. To build trust and capture interest from leads, informative and helpful content is essential. That’s especially true in the B2B world. Although content marketing best practices are still taking shape, content trends still come […]
B2B blogging has evolved a lot over the last several years. It’s no longer enough to use a B2B blog as an extended product catalog. Instead of talking about your company and what it can do, customers are interested in hearing how you can benefit them. Your B2B blog is your first opportunity to showcase […]
Small tweaks to your business website can make a major difference in your sales performance. Other forms of outreach can also reinforce your digital efforts. Let’s consider seven proven methods that can have an impact this quarter: 1.Post More Content Helpful, informative Web content is the secret to attracting more qualified leads to your site. […]