SEO
What to Do About Google’s New Meta Description Length
Meta descriptions – the text describing a web page you see in search results – can now have a maximum of 320 characters, which is up from the previous maximum of 165 characters.
The Future of SEO in 2018
What’s in store for SEO in 2018? It wasn’t really that long ago when SEO was developing at a snail’s pace. Google would have one or two major algorithm changes yearly. Every tiny tweak to the results page made major headlines, and user-facing feature development was incremental at best.
The 6 Google Algorithm Changes that Define SEO Today
With Google algorithm in continuous evolution, the SEO playing field is always changing.
How Your SEO Can Compete with the Biggest Brands in Your Industry
Although many traditional “industry leaders” have finally gotten around to SEO, smaller players can still reach the top.
Finding and Capitalizing on Your Most High-Value Keywords
When it comes to your digital marketing, keywords hold everything together. A healthy flow of organic search traffic is a pillar of digital strategy for most B2B brands. Organic traffic is less expensive than paid traffic, and once you have a consistent approach, it is responsive to your efforts over time. But it all starts […]
3 Core Components Your SEO Needs for Success
SEO has hundreds of tactics, but only a few interrelated strategies are needed to bring them all together.
The Most Important Ranking Factors in Local Search
Local search is crucial to capturing targeted local "near me" traffic that can make a tremendous difference to bottom line business results. How can you improve your ranking?
How Google’s Disavow Tool Can Improve Your Rankings
Backlinks pointing to your website are crucial to your success. Unfortunately, not all links are helpful – that’s where Google's Disavow Tool comes in.
A Brief B2B SEO Guide for Your Small Business
B2B SEO might seem like a bear of a topic, but it’s essential for the success of your small business.
Is it Time to Rethink B2B SEO?
While B2C companies are continuing to reap benefits from traditional approaches, B2B firms must diversify their SEO approach to achieve visibility. The reasons why have not only to do with the way Google is evolving, but how decision-makers pursue information.