Social Media

Don’t Forget About Google Plus! – Why Your Company Needs A Google+ Page

Does your business have a page on Google+? Compared to Facebook and Twitter, Google+ might seem like the “dark horse” of social media. About 300 million people actively used Google+ in 2013, compared to 1.19 billion on Facebook in the same period. Only about 13% of small businesses surveyed use it, compared to 41% on Facebook. This presents an opportunity for your company to gain a competitive advantage, and reap the many benefits

Optimizing Twitter for SEO Benefits

As an online marketer or business owner working on creating and establishing an online presence, your website, information, and ultimately sales rely on your ability to be found online. Search engine optimization, or SEO, is the method you need to employ to make that happen. One major social media avenue that many businesses utilize effectively, but was not indexed for search, is Twitter.

6 Reasons Why Your B2B Business Needs a LinkedIn Presence

When it comes to B2B marketing, LinkedIn is absolutely vital to your online marketing strategy. According to recent data, it’s estimated that around 80 percent of all social media B2B leads are generated via LinkedIn. That statistic alone should be enough to make you seriously consider using LinkedIn, but if you're still on the fence, then consider these six benefits.

Why Your Social Media Shouldn’t Be Run By (Just) Interns

It might seem like social media duties are a natural fit for eager young interns. After all, younger Millennials are among the first for which the social scene is an ordinary part of life – and they are often eager to show they know their way around Twitter, Facebook, and more. There are plenty of young people out there who aspire to be “social media gurus,” but that doesn’t mean your company should be a step on that path.

Using LinkedIn Effectively

In a previous blog post about LinkedIn, we discussed how the social network has transformed from a “Facebook for businesses” into a powerful, multichannel platform that connects business owners and decision makers with promising leads, suppliers and peers. In this article we’ll look at how to effectively create a LinkedIn Company Page while simultaneously greasing the skids of your direct marketing operation.

Using Social Media Effectively: An Overview

In today's technology-driven world, the most disruptive trends are often the ones that few "experts" see coming. Social media fits into this narrative: A decade ago, the space lacked obvious uses as a marketing tool and was virtually ignored by business owners who sought to boost their lead generation activities.

LinkedIn Gives B2B Companies a Powerful Edge

How’s your LinkedIn page looking these days? In addition to their corporate website, most B2B companies have a company specific LinkedIn page as well as profiles for their key employees. This is a start, but it’s becoming clear that LinkedIn will play a central role as a networking, marketing and authority-building tool for B2B firms […]