Hashtags are the most iconic symbols of the social media age. They’ve been imitated and spoofed, representing the joys and foibles of an era where news can travel the globe in an instant. Indeed, hashtags have been a huge part of making that news visible.
Social media is a huge part of the digital marketing landscape, and it shows no sign of slowing down. Yet, many enterprises let social media slide thanks to what they perceive as unacceptable risks of social engagement. These companies may have accounts on Twitter or Facebook, but rarely update them. To “protect” their brand, they avoid joining the social conversation and driving real engagement.
Together, Twitter and Facebook account for billions of users. But with LinkedIn becoming a major B2B force and sites like Google Plus, Tumblr and Pinterest growing, social media management is becoming complex. Automation is key to getting your message out clearly and effectively without succumbing to ever-increasing time investments.
Video marketing is becoming more important by the day. In fact, video has been touted among the top 5 B2B tactics of 2015. One of the biggest complaints about video, its cost, has fallen by the wayside as YouTube – now the #2 search engine worldwide – absorbs bandwidth fees and other technology overhead.
By using the right social media ads at the right time, you can accelerate brand recognition and get prospects into your sales funnel. Let’s take a look at the major types of social media ads.
If you're disappointed with your social media results so far and you feel like there's something you're missing, then it's time for a fresh start. Let’s look at some New Year’s social media resolutions that can make a real difference. Take these five simple steps and your social media can start working harder for you in 2016!
Social media marketing and search engine marketing are powerful ways to reach your target market. Although many businesses lean toward one approach or the other, they are most effective when used together. Before you can use them synergistically, however, you have to understand what each is capable of. Let’s take a quick look.
Is your business using Facebook Insights to maximize social reach and engagement? Insights is an analytics tool that provides detailed information you can use to discover which content is getting the most attention from your users.
An active Facebook page gives prospects and devoted supporters a place to get news, information, and bargains. Coupled with a strategic vision for content marketing and community management, it provides unparalleled opportunities to meet new clients while cross-selling and upselling existing ones. As with so much of digital marketing, consistent effort is the key to success.
In Twitter's Analytics Tool, you’ll find information about your followers, their engagements, shares, likes, and click-thru information. Let’s take a closer look at some of what you’ll find.
