Seemingly overnight, location-based advertising has become a huge trend in digital marketing. Local businesses will benefit from new opportunities to be highlighted on the popular platforms. For many business owners, however, the updates announced by Facebook are the most exciting: Expanded Local Awareness ads will finally allow proprietors to drive “brick and mortar” ROI.
Facebook is continuing to push the envelope with Facebook Live, which empowers users with robust live streaming capabilities. Businesses are using it to build stronger rapport and deeper relationships, leveraging the power of short video to capture the attention of mobile users. Following a long-term, limited preview, Facebook Live is now available to everyone.
On most social networks, you have the option to “pin” or “stick” a post. No matter when that post was made, it will appear at the top of your feed when readers visit your profile – along with an eye-catching icon.
Let’s face it: One of the most valuable parts of any industry event is networking. And it’s hard to network if nobody knows you’re there! By taking a proactive approach to social media, you can raise your profile at any industry event while making important contributions to the professional conversation. Live tweeting is an effective way to accomplish this.
Instagram is one of the most exciting marketing opportunities on the Web. Most of its users are in the coveted 18-34 demographic – the most active participants are young, urban women. Over time, more men and mature users are also discovering Instagram. Its fast-paced, visual platform is exciting, enjoyable, and creative no matter your background.
Since Facebook went public, it’s been hard at work finding exciting new ways for you to invest your advertising budget. One new advertising experience Facebook has designed is Canvas Ads, which went live for all advertisers in February 2016. Canvas Ads are immersive, highly visual ads especially designed for the way people interact online through mobile devices.
Over the last decade, Twitter has been part of some of the most important events around the world – and it should be part of your business. Twitter consistently ranks as second-largest social media network worldwide. It can help you cultivate your customers into highly engaged brand advocates ... if you use it wisely!
What worked in dental marketing even ten years ago is insufficient today. Your potential customers have new expectations for dental care and they explore their options in new ways. Both new and established dental brands need to modernize their marketing to stay relevant.
In the U.S., social media is widely used – 65% of adults use it, a rise of 7% since 2005. Young people are even more active: 95% of teens aged 12-17 are online, and 81% of teens use social media. These trends may well mean Web users of all ages will participate in social media throughout their lives.
44% of women online in the United States use Pinterest, a visually-oriented social site launched back in 2010. With over 47 million users, it’s an intriguing predictor of shopping behavior: Women tend to use it as a wishlist, while men see it as more of a shopping cart, a study found. If connecting with millions of purchase-ready users sounds enticing, you’re not alone!
CEOs can get a lot of mileage out of common tweet types, such as sharing what they’re reading, showing off an inspiring shot from the office, or passing along an encouraging comment. That kind of activity humanizes a CEO and makes him or her appear more connected and responsive.
