With a cleaner, more intuitive layout, LinkedIn is looking for ways to reward people for sharing. This won’t shift the focus from business, but it’s part of a clear effort to build more connected communities and generate deeper relationships.
LinkedIn has come into its own as a marketing platform. Some experts estimate LinkedIn is responsible for 80% of B2B lead generation in social media. With more than 400 million users, the site is a hub of thought leadership. How can B2B brands get the most from it? The answer: Use LinkedIn Premium to supercharge your prospecting.
In the U.S., social media is widely used – 65% of adults use it, a rise of 7% since 2005. Young people are even more active: 95% of teens aged 12-17 are online, and 81% of teens use social media. These trends may well mean Web users of all ages will participate in social media throughout their lives.
LinkedIn isn’t just important for jobseekers and recruiters, it's also a great way for businesses to connect with their prospects and customers. Thousands of businesses maintain company pages – providing information on their history, values, products, and initiatives.
LinkedIn has always been a great place to connect with colleagues and build your professional brand. Up until recently, however, there wasn’t much to recommend it as a publishing platform. Before 2015, most publishing functions were limited to a select group of “influencers.” All that has changed with the advent of LinkedIn Pulse. Pulse provides you with full-featured publishing with access to LinkedIn’s fast-growing base of around
If you're disappointed with your social media results so far and you feel like there's something you're missing, then it's time for a fresh start. Let’s look at some New Year’s social media resolutions that can make a real difference. Take these five simple steps and your social media can start working harder for you in 2016!