Social Media
Social Media Marketing Trends You Need to Watch in 2018
Digital marketing is always evolving, and one of the areas that innovates the fastest is social media marketing. Keep an eye on these trends in 2018.
How Businesses are Profitably Using Social Media in 2017
When it comes to social media, there’s no “one size fits all” solution. These tips can help you optimize the current social media strategy of your business for success.
The Major Differences Between B2B and B2C Social Media Marketing
Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.
10 Social Media Marketing Mistakes You Need to Stop Making Now
Social media is an indispensable part of an online marketing strategy. For all the great things it can do, however, there are also some drawbacks: Mainly, there are so many ways to do the wrong thing! Avoid making these common mistakes.
Let’s Hear it for Social Media this #SMDay
June 30th marks Social Media Day! Let's reflect on the importance of social media and connect with others who use it, both online and off.
What’s Your Facebook Ad Relevance Score?
As advertisers learn more about its platform, Facebook has accelerated the pace of innovation. One feature that’s absolutely crucial to marketing success is your ad Relevance Scores.
Using Google Analytics to Track Social Media
Analytics is essential to ensuring ROI for your social media campaigns. To get clarity about what’s happening with your social traffic, you need to make sure that your analytics suite is set up the right way.
Your Instagram Marketing Cheat Sheet
Many brands have been slow to realize what a potent marketing tool Instagram can be, especially in the B2B world. As one of the largest networks around, though, it simply can’t be ignored. For those not on the platform, now’s the time to dive in and learn by doing!
Important Daily Social Media Tasks You Might be Overlooking
For great results from social media, it’s important to participate every day. What does that really mean? If you’re posting daily, you’re on the right track – but that’s only the start. There are many tasks you should take care of each day.
6 Quick Ways to Boost Social Media Shares
The more social media shares you get, the more ROI you’re likely to get from your content. This is true throughout the content ecosystem – from blog posts to infographics to offers and more. Sadly, the social audience is often fickle. So how can you motivate them?