The GDPR is a new set of rules designed to give EU citizens more control over their own personal data. These rules directly impact B2B marketing, but they don’t have to hurt marketing performance.
When it comes to content marketing, you can never have too much – but making sure you only deliver quality content is key. Useful, informative content is more likely to foster long-lasting connections with prospects.
Content is in a constant battle for decision-makers’ limited attention resources in a world where more distractions, vying for that same attention, are generated quite literally by the nanosecond.
Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.
Webinars have long been used by online marketing pioneers in the B2C space. Now, the benefits of webinar marketing are being acknowledged by sophisticated B2B enterprises. It’s easier than ever to offer a webinar, and it provides unique benefits to your customers.
The modern-day buyer’s journey can involve interactions across multiple devices at different times and on various different channels. As the buyer’s journey continues to move online, marketing and sales departments will have to accommodate potential customers’ desire for online information.
There are several points in a customer’s post-sale journey marketers should take advantage of. It’s important to address these opportunities – post-sale marketing is cheaper and requires less time and effort. Post-sale marketing is not a new investment – it’s a way to maximize the return on investments you’ve already made on customer acquisition.
