Content is in a constant battle for decision-makers’ limited attention resources in a world where more distractions, vying for that same attention, are generated quite literally by the nanosecond.
Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.
Webinars have long been used by online marketing pioneers in the B2C space. Now, the benefits of webinar marketing are being acknowledged by sophisticated B2B enterprises. It’s easier than ever to offer a webinar, and it provides unique benefits to your customers.
The modern-day buyer’s journey can involve interactions across multiple devices at different times and on various different channels. As the buyer’s journey continues to move online, marketing and sales departments will have to accommodate potential customers’ desire for online information.
There are several points in a customer’s post-sale journey marketers should take advantage of. It’s important to address these opportunities – post-sale marketing is cheaper and requires less time and effort. Post-sale marketing is not a new investment – it’s a way to maximize the return on investments you’ve already made on customer acquisition.
With a cleaner, more intuitive layout, LinkedIn is looking for ways to reward people for sharing. This won’t shift the focus from business, but it’s part of a clear effort to build more connected communities and generate deeper relationships.
Live streaming is changing the way businesses interact with customers. With more streaming options than ever, it’s never been easier to connect with your audience on a truly human level. With the right approach, you can fit streaming into virtually any campaign in your B2B marketing strategy.
LinkedIn has been called “the king of B2B marketing,” with experts claiming it’s responsible for most online B2B leads. Yet, many businesses don’t have a robust LinkedIn ads strategy.
As technology expands in unexpected ways, online B2B marketing is changing faster than ever. Constant innovation means B2B in 2016 may look as different from 2015 as 2015 looked from 2005. To win buyers’ trust, strategic adaptation to trends is essential. Let’s look at some of the changes enterprises can expect.
