b2b marketing

7 Ways to Make Useful B2B Content that Improves Engagement

When it comes to content marketing, you can never have too much – but making sure you only deliver quality content is key. Useful, informative content is more likely to foster long-lasting connections with prospects.

How to Optimize Your B2B Content Marketing Strategy

Content is in a constant battle for decision-makers’ limited attention resources in a world where more distractions, vying for that same attention, are generated quite literally by the nanosecond.

The Major Differences Between B2B and B2C Social Media Marketing

Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.

The Power of Webinar Marketing in B2B

Webinars have long been used by online marketing pioneers in the B2C space. Now, the benefits of webinar marketing are being acknowledged by sophisticated B2B enterprises. It’s easier than ever to offer a webinar, and it provides unique benefits to your customers.

How Marketing and Sales Departments Have Adapted to the New Buyer’s Journey

The modern-day buyer’s journey can involve interactions across multiple devices at different times and on various different channels. As the buyer’s journey continues to move online, marketing and sales departments will have to accommodate potential customers’ desire for online information.

3 Post-Sale Marketing Opportunities You Should Act On

There are several points in a customer’s post-sale journey marketers should take advantage of. It’s important to address these opportunities – post-sale marketing is cheaper and requires less time and effort. Post-sale marketing is not a new investment – it’s a way to maximize the return on investments you’ve already made on customer acquisition.