When it comes to content marketing, you can never have too much – but making sure you only deliver quality content is key. Useful, informative content is more likely to foster long-lasting connections with prospects.
According to recent research, an average human attention span now clocks in at about eight seconds. So – what’s a content marketer to do in a world where goldfish may have longer attention spans than your prospects?
When it comes to achieving business results, “process maturity” is a term many people know, but few get excited about. Evaluating processes and taking steps to change them may sound as fun as going to the dentist – but for B2B content marketing, it’s essential.
Content marketing has important functions for any business. It helps you establish brand identity and awareness. It provides helpful information to prospects, building stronger relationships with them. But to be truly great, content needs to focus on the reader’s needs at the moment that content will be consumed.
Digital marketers are creating more content than ever before. But is that content generating more results? In many cases, the answer is no! Luckily, there are ways to make sure content remains valuable and effective: