content marketing

7 Ways to Make Useful B2B Content that Improves Engagement

When it comes to content marketing, you can never have too much – but making sure you only deliver quality content is key. Useful, informative content is more likely to foster long-lasting connections with prospects.
content marketing

Why Speed and Ease Matter in Content Marketing

According to recent research, an average human attention span now clocks in at about eight seconds. So – what’s a content marketer to do in a world where goldfish may have longer attention spans than your prospects?

The Path to Mature B2B Content Marketing

When it comes to achieving business results, “process maturity” is a term many people know, but few get excited about. Evaluating processes and taking steps to change them may sound as fun as going to the dentist – but for B2B content marketing, it’s essential.

5 Content Marketing Mistakes You Need to Stop Making Now

Content marketing has important functions for any business. It helps you establish brand identity and awareness. It provides helpful information to prospects, building stronger relationships with them. But to be truly great, content needs to focus on the reader’s needs at the moment that content will be consumed.

How to Get More Results From Content Marketing

Digital marketers are creating more content than ever before. But is that content generating more results? In many cases, the answer is no! Luckily, there are ways to make sure content remains valuable and effective:

5 Tips for Writing Click-Worthy Headlines

A post’s headline determines whether someone decides to click. That makes it even more vital than the call-to-action – after all, nobody can take the action you want if they’re not reading in the first place! Revising, refining, and testing headlines can lead to more effective content marketing.

Content Marketing Tips

Quality Web content is growing more vital to business success. As sales cycles get even longer, B2B decision-makers are consuming more content – 47% consume 3-5 pieces of content before they ever contact a salesperson. 51% rely strongly or even exclusively on Web content. Content with firm data and expert analysis is becoming more persuasive as a result.