There are many B2B marketing strategies that are effective ways to draw in new clients and keep current customers as well. From in person marketing options to content marketing, there are various ways to reach an audience. One marketing method that is still a strong contender in this type of advertising strategy is email marketing. […]
Let’s face it: Email marketing hasn’t always had the best reputation. But with low cost and high ROI, it's still a powerhouse in your digital marketing strategy.
The subject line is the first thing anyone sees when they get your email – usually before checking who it came from. It needs to grab attention, but forget the bait and switch: The sun has set on subject lines like “I really need your help” that push users’ panic buttons.
Mobile has made a tremendous impact on email marketing. About 53% of all emails are now opened on mobile, 500% growth over just four years. Mobile best practices are essential for today’s email marketers – 80% of respondents would delete an email that doesn’t look good on their mobile device. That means a campaign that fails to take mobile into account could have a click-through rate of zero.
A clean, targeted email list is one of the most important assets any business can have. Email lists reflect users who have demonstrated interest in your brand by opting in or making a purchase, so these subscribers could have a high lifetime value.
Email marketing can be an incredibly powerful tool for any business – whether you’re an e-commerce firm, local company, or even a global enterprise. Many businesses fail to make email marketing part of their efforts, or develop a plan but never follow through. The thing to remember is this: Email connects you with your most motivated prospects and customers.
