The subject line is the first thing anyone sees when they get your email – usually before checking who it came from. It needs to grab attention, but forget the bait and switch: The sun has set on subject lines like “I really need your help” that push users’ panic buttons.
Mobile has made a tremendous impact on email marketing. About 53% of all emails are now opened on mobile, 500% growth over just four years. Mobile best practices are essential for today’s email marketers – 80% of respondents would delete an email that doesn’t look good on their mobile device. That means a campaign that fails to take mobile into account could have a click-through rate of zero.
A clean, targeted email list is one of the most important assets any business can have. Email lists reflect users who have demonstrated interest in your brand by opting in or making a purchase, so these subscribers could have a high lifetime value.
Email marketing can be an incredibly powerful tool for any business – whether you’re an e-commerce firm, local company, or even a global enterprise. Many businesses fail to make email marketing part of their efforts, or develop a plan but never follow through. The thing to remember is this: Email connects you with your most motivated prospects and customers.