Great Web content will be more important than ever in 2017. Though content marketing strategies can be complex, there's no reason for it to be mysterious. Let these five content marketing approaches guide you in 2017 and you'll be on the road to success.
There’s no doubt: Image-rich content is more popular and shareable than the average blog post with few or no images. Infographics are particularly powerful: They’re liked and shared three times more than any other content.
There are so many ways to share your brand message that some tried-and-true approaches might seem quaint or old-fashioned. The truth is, though, that by taking a fresh look at long-standing techniques, you can outmaneuver competitors by being where they aren’t. One terrific example is press releases!
As good Web content has become more important to inbound marketing strategy, one method of thought leadership has stood out among the rest: Webinars. Webinars are an effective way to simplify complex topics and disseminate them in a user-friendly way. Because of their unique traits, webinars are effective for both B2B and B2C enterprises.
There are millions of blogs out there on the Web, but many business owners aren’t sold on the value of maintaining a blog for their brand. Many of their objections are pragmatic: Not having enough time, for example, or simply not knowing what to write. Done correctly, a business blog is a potent marketing tool that clarifies goals and strengthens performance across your whole digital strategy.
Quality Web content is growing more vital to business success. As sales cycles get even longer, B2B decision-makers are consuming more content – 47% consume 3-5 pieces of content before they ever contact a salesperson. 51% rely strongly or even exclusively on Web content. Content with firm data and expert analysis is becoming more persuasive as a result.
Virtually every element of a website has something to contribute to search engine optimization, the process of enhancing your site to make it more visible in the most popular search engines. One area that people often miss, however, is image optimization.
Landing pages are arguably the most important part of your website. Each landing page is an opportunity for prospects to engage with your products or services. When a landing page is designed and written well, it serves as the “engine” that produces conversions and moves users through your sales funnel.
It’s impossible to know exactly how many blogs there are, but estimates have put the figure around 152 million. Although more blogs are created every day, many will be abandoned. There’s always room for a business to generate more leads with an effective blog! Let’s look at some of the most popular blog platforms...
As brands incorporate innovative digital elements into their strategies, integrated marketing becomes more important. What is integrated marketing? While everyone seems to have a definition, it’s easiest to think of it this way: Integrated marketing synthesizes all digital and traditional marketing channels to ensure brand consistency across every customer interaction.
Modern manufacturing SEO is a crucial part of online competitiveness. Coupled with good Web content, SEO not only increases your visibility in search engine rankings, but raises prospects’ awareness of the value you offer.
As the manufacturing sector gets more diverse and prospects take longer to choose the right solutions, more brands are turning to inbound marketing to secure leads and reach sales goals.
