Any B2B enterprise starts with your knowledge about your prospective customers. You have to know what their needs are and how to serve them. Over time, however, your initial assumptions can fall out of date. If you “lose touch” with decision-makers and their preferences, it becomes harder to align your products, services, and customer care […]
A buyer persona is a representation of one type of buyer of your products. You create personas by listing all of your knowledge and assumptions about a customer: Who they are, where they work, and what their key business problems are. By planning your marketing efforts with one of these personas in mind, you can […]
Web content is everything you create for online consumption that communicates your brand. Brands are motivated to create content because it attracts organic search traffic. But, sadly, most content sucks. It’s written to move metrics, not people. And it shows. But every B2B brand needs to publish content to be seen as an authority. So, […]
Stay-at-home mandates – and all the social distancing necessary to stay safe – is changing the way businesses communicate with their clients. With face-to-face interactions on pause, for the time being, it’s crucial to find fresh ways to keep relationships strong. Entire market segments are rapidly transitioning to digital communication. Odds are that your brand […]
Hiring a B2B marketing agency helps you get more ROI from your marketing budget. You will be able to quickly see which initiatives are producing results and which ones aren’t, helping you optimize your spending. Plus, you can stay focused on the things you do best. However, not all B2B marketing agencies will be a […]
When it comes to marketing your business, you cannot afford to ignore a tool as valuable as email marketing. It’s an incredible opportunity to reach potential customers: In 2019, there were 3.9 billion global email users. That number is expected to grow to 4.3 billion by 20231 Email is becoming even more popular and ubiquitous: […]
Industry conferences are just one of many things being affected by the COVID-19 pandemic. Even avid conference-goers are reconsidering plans in light of the health threat. More than 250 marketers from the U.S., Europe, and Asia responded to a recent research survey, with 66% saying they would only attend virtual events unless a COVID-19 vaccine […]
It’s a fact. Data drives continuous improvement in business. Unfortunately, many business telephone systems are “black boxes” that don’t output relevant data for performance measurement. Call analytics platforms are stepping up to fill in that gap. Call tracking provides data from inbound calls, linking call activity to its origin on your website or ads. It […]
A helpful, informative blog may be the most important asset in your digital marketing strategy. According to research from HubSpot, companies with blogs generated an average of 67% more leads than those without.1 Websites with over 310 indexed pages, most of them contributed by blogs, saw a 236% increase in leads compared to those with […]
Automation is one of the most important innovations to hit the marketing field in decades. By implementing marketing automation, you have the chance to create memorable, high-touch customer experiences no matter how big your subscriber list becomes or how many leads you must juggle. Done right, automation is an essential piece that allows you to […]