Content Marketing

4 Ways to Measure the ROI of Content Marketing

It can be difficult to attribute revenue to individual pieces of content, but it’s still important to understand ROI to justify content marketing spend.

AIMG Rebrands as Amplify Industrial Marketing & Guidance in 2018

For the past 25 years, AIMG has provided integrated B2B marketing services in the industrial sector. Now, as a result of long-standing client growth and expansion into new markets, AIMG has rebranded as Amplify Industrial Marketing & Guidance.

5 Tools for Increasing Collaboration in Your Marketing Team

In today’s content-driven world, the marketing team is an important part of innovation. To keep Web efforts up to date, they have to collaborate around the clock. Sales and other stakeholders must be kept in the loop. And everything has to align with overall strategy. That’s a tall order, but collaboration software makes it easier.

7 Ways to Optimize Content Marketing

Everyone knows content marketing is vital to B2B success on the Web. However, not every enterprise needs every content marketing tool and technique. It’s crucial to choose the tactics that can be done well and consistently in your own organization. Start with these seven strategy game-changers to optimize content marketing for your business!

How to Improve Your Facebook Reach

With organic Facebook reach declining, social media marketers will have to adapt new approaches and challenge their preconceptions to reach their audience. Whether your current Facebook presence is successful or marginal, introduce these tactics.

How to Keep Your Social Media Marketing From Getting Stale

To get the most from digital marketing, social media is essential. But sometimes, it can be hard to find your social media stride. In other cases, social might seem to be going well for a while, then suddenly hit a snag. What can you do to energize user engagement?

Avoid These Common Mobile Marketing Mistakes

Over just a few years, mobile technology has become indispensable to any online business. More than 90% of Americans own cell phones, and over half own Internet-ready smartphones. So, how can today’s brands market effectively on mobile? Start by avoiding these common mobile marketing mistakes.

Marketing Trends to Look for in 2017

The last few years have seen truly tectonic shifts in how marketing is done. Not only does the digital sphere offer new ideas every quarter, but the interplay between digital, mobile, and face-to-face brand interactions keeps getting more complex. 2017 promises to be a new frontier in more ways than one!

5 Ways to Boost Your Content Marketing in 2017

Great Web content will be more important than ever in 2017. Though content marketing strategies can be complex, there's no reason for it to be mysterious. Let these five content marketing approaches guide you in 2017 and you'll be on the road to success.

Top Marketing Resolutions to Make in 2017

In 2017, the digital realm will be bigger and more competitive than ever. However, B2B firms with a clear digital strategy vision have massive advantages. As 2016 fades, it’s time to consider marketing resolutions that will make a difference in the new year.