LinkedIn

What LinkedIn’s Update Means for Your B2B Marketing

With a cleaner, more intuitive layout, LinkedIn is looking for ways to reward people for sharing. This won’t shift the focus from business, but it’s part of a clear effort to build more connected communities and generate deeper relationships.

Benefits of LinkedIn Premium

LinkedIn has come into its own as a marketing platform. Some experts estimate LinkedIn is responsible for 80% of B2B lead generation in social media. With more than 400 million users, the site is a hub of thought leadership. How can B2B brands get the most from it? The answer: Use LinkedIn Premium to supercharge your prospecting.

An Overview of LinkedIn Analytics

LinkedIn isn’t just important for jobseekers and recruiters, it's also a great way for businesses to connect with their prospects and customers. Thousands of businesses maintain company pages – providing information on their history, values, products, and initiatives.

What is LinkedIn Pulse?

LinkedIn has always been a great place to connect with colleagues and build your professional brand. Up until recently, however, there wasn’t much to recommend it as a publishing platform. Before 2015, most publishing functions were limited to a select group of “influencers.” All that has changed with the advent of LinkedIn Pulse. Pulse provides you with full-featured publishing with access to LinkedIn’s fast-growing base of around

Social Media Ads – The Basics

By using the right social media ads at the right time, you can accelerate brand recognition and get prospects into your sales funnel. Let’s take a look at the major types of social media ads.

6 Reasons Why Your B2B Business Needs a LinkedIn Presence

When it comes to B2B marketing, LinkedIn is absolutely vital to your online marketing strategy. According to recent data, it’s estimated that around 80 percent of all social media B2B leads are generated via LinkedIn. That statistic alone should be enough to make you seriously consider using LinkedIn, but if you're still on the fence, then consider these six benefits.

Using LinkedIn Effectively

In a previous blog post about LinkedIn, we discussed how the social network has transformed from a “Facebook for businesses” into a powerful, multichannel platform that connects business owners and decision makers with promising leads, suppliers and peers. In this article we’ll look at how to effectively create a LinkedIn Company Page while simultaneously greasing the skids of your direct marketing operation.

LinkedIn Gives B2B Companies a Powerful Edge

How’s your LinkedIn page looking these days? In addition to their corporate website, most B2B companies have a company specific LinkedIn page as well as profiles for their key employees. This is a start, but it’s becoming clear that LinkedIn will play a central role as a networking, marketing and authority-building tool for B2B firms […]