B2B businesses often take their foot off the gas pedal in November. After all, Santa doesn’t usually bring someone a new ERP suite or capital equipment for Christmas. But staying “top of mind” is still crucial to success. Decision makers may not be as excited about business purchases as they are about the upcoming holidays, […]
LinkedIn has long been recognized as the #1 source of B2B leads on today’s Web. Unlike other social networks, it provides you with an unprecedented opportunity to speak to decision-makers who are both conscious of success and savvy in business. With the right techniques, you can home in on an audience that’s both motivated to […]
In terms of B2B marketing, LinkedIn remains the biggest source of traffic to B2B websites and digital content. Most experts believe it is the #1 source of B2B leads online and by far the best social network for sales. Even so, many B2B enterprises aren’t fully leveraging LinkedIn’s value to increase website traffic. Here’s how to use […]
With a cleaner, more intuitive layout, LinkedIn is looking for ways to reward people for sharing. This won’t shift the focus from business, but it’s part of a clear effort to build more connected communities and generate deeper relationships.
LinkedIn has come into its own as a marketing platform. Some experts estimate LinkedIn is responsible for 80% of B2B lead generation in social media. With more than 400 million users, the site is a hub of thought leadership. How can B2B brands get the most from it? The answer: Use LinkedIn Premium to supercharge your prospecting.