Websites
Online Marketing: What is a Landing Page?
Most pages on a website are made to inform. Although they may include a call to action, they are not optimized to create conversions: That is, to
September 25, 2019
Most pages on a website are made to inform. Although they may include a call to action, they are not optimized to create conversions: That is, to
B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they
Read our Industrial Marketing blog to learn the importance of mobile-first indexing in a B2B buyer journey and why your website should get on board.
Mobile-first indexing is Google’s new way of using a website’s mobile version for indexing purposes as opposed to indexing the desktop version to evaluate content.
To produce conversions, landing pages need to be visually compelling. Design and copywriting work together to ensure landing pages do the job. Graphic design smooths
Over the last few years, messy, chaotic-looking URLs have given way to user-friendly ones. A short, memorable URL is a great memory aid, making it
Page load time is a major factor in Web user experience, particularly on mobile devices. Web users that visit a page that won’t load, even
Google Tag Manager (GTM) is one of those Google features that’s easy to overlook, but it’s versatile, valuable, and powerful. This intuitive tool is intended
Conversion rates are the real measure of the value you can get from your Web traffic. Conversion rate measures the ratio of those who take
You may have noticed recently that web browsers have been labeling certain sites as insecure. Maybe your own website has a security warning in front
As you’ve been surfing the web lately, you may have noticed that more and more websites are being labeled as insecure. There’s a little message
On April 1st, 2017, Google discontinued all subscription sales of Google Site Search, taking many businesses by surprise. Now, marketers and business owners are left