Marketing
The Essential Steps of Developing B2B Buyer Personas
A buyer persona is a detailed summary of one kind of buyer for your products or services. The buyer persona represents a single-use case. In
February 26, 2020
Stay ahead of evolving marketing trends with actionable insights, strategic analysis, and proven methodologies from our team. Explore data-driven perspectives on digital transformation, lead generation, and growth strategies that help businesses achieve measurable results in competitive markets.
Filter By Category:
Marketing technology advanced remarkably throughout 2020. Not only has the underlying technology become more sophisticated, but B2B leaders are more comfortable […]
SEO can be highly complex and full of three-letter acronyms. If you are planning to do SEO on your own, knowing […]
Video Is One of the Most Engaging Forms of Content Today Virtually all top brands use video content to drive brand […]
Marketers can use seasonality and timeliness to their advantage. And that isn’t just for B2C businesses. B2B enterprises face unique opportunities […]
What Is Pillar Content? Pillar content describes a specialized approach to developing deep, informative content. The ultimate goal of pillar content […]
What Is Remarketing? Remarketing is a powerful way to reconnect with people who have interacted with your brand in the past. […]
After the disruption to sales cycles in 2020, lead generation will be more important in 2021. Industrial B2B firms must be […]
Every year, many businesses face the same dilemma: In-house marketing or an agency? Digital marketing has become crucial for industrial firms […]
What Is a Website Heat Map? In digital marketing, a heat map is a visual representation of how users interact with […]
What is SEO? SEO – search engine optimization – is a collection of best practices in website design and management that […]
What is Google Page Experience? Google Page Experience represents a reorganization of four existing search engine ranking signals and the introduction […]
Many Business Owners Question Whether Blogging Is Effective for Lead Generation With so many brands out there re-imagining themselves as “digital […]
A buyer persona is a detailed summary of one kind of buyer for your products or services. The buyer persona represents a single-use case. In
Content marketing is the key to proving your brand’s expertise among your most discerning business customers. Engaging content not only raises brand awareness – an
Analytics is more important to marketing than ever. It’s the factor that allows marketers to make meaning from an ever-growing torrent of data. Using those
Read our latest AIMG blog post for the latest on AI’s continuing influence on content marketing.
Learn more about the importance of refreshing your company’s website by reading our latest post on the AIMG blog.
Read the AIMG blog to get insight on correcting the most common slipups in content marketing.
It wasn’t long ago when major changes in Google’s search algorithm would capture headlines around the Web. These days, the Big G is more subtle about what goes
An email marketing list is one of the most effective lead generation tools you can have. Not only can you catalyze sales, but you’ll also
B2B businesses often take their foot off the gas pedal in November. After all, Santa doesn’t usually bring someone a new ERP suite or capital
In today’s world, an effective B2B lead generation strategy needs a strong digital component. That’s especially true in the medical industry! Long lead times, ever-tightening budgets,
Content marketing is fast becoming one of the most important digital marketing tools of them all – if not the most important. To build trust and
Read our Industrial Marketing blog to learn the importance of mobile-first indexing in a B2B buyer journey and why your website should get on board.
Discover how strategic marketing partnerships generate qualified leads and sustainable growth for your business.